Privacy Policy

This Privacy Policy explains how Sela collects, uses, discloses, and protects information when you use our public site, dashboard, embedded widget, and related services.

When you use Sela on behalf of a business, that business may act as an independent controller for its customer data and Sela acts as a service provider or processor for that data.

Account and organization data such as name, email address, authentication details, organization membership, and subscription status.

Support and conversation data such as messages, conversation metadata, and escalation activity.

Knowledge base data such as files and text uploaded to improve assistant behavior.

Technical and usage data such as device signals, browser details, referral parameters, campaign tags, and widget usage events.

To provide, maintain, secure, and improve Sela.

To authenticate users, manage organizations and subscriptions, and operate conversations, AI-assisted replies, and escalation flows.

To provide analytics, troubleshooting, service updates, billing communication, and legal notices.

Sela does not sell personal information.

We share data only when needed with service providers and subprocessors that support hosting, authentication, AI processing, payments, or connected integrations.

We retain data as long as needed to provide the service, meet legal obligations, resolve disputes, and enforce agreements.

We use technical and organizational safeguards designed to protect data, but no method of transmission or storage is completely secure.

Depending on your location, you may have rights to access, correct, delete, export, or restrict certain personal data, or withdraw consent where applicable.